Poster design process for Lee University Athletics

Langfordesign was requested by Lee University Athletics to produce a 24 x 36 sized poster to commemorate┬átheir women’s soccer coach Matt Yelton, who will go down as one of the best coaches in their rich history. Below is the gradual process of attempting to put in 13 years of success into a poster while having space for the accomplishments and the Lee University logo.

Screen shot 2015-04-16 at 12.50.30 PM

 

Above was the beginning layout in Photoshop, I wanted an idea of what main images to use for the poster, I wanted images of their championship teams as well as specific group shots of players celebrating.

Screen shot 2015-04-16 at 1.15.50 PM

As this point, the addition of the coach’s championship teams were merged in the background. Specific images of players celebrating and him coaching his team was included in the front. I left the right bottom area open for text.

Screen shot 2015-04-16 at 1.56.54 PM

In this image, I needed to incorporate his name and the title of the poster without it feeling forced. So I used some fading, in Photoshop to fade the bottom image, so the theme of the poster could pop more. I placed the coach’s name in the background and used a layer mask in Photoshop to clip around the coach’s hair so the text wouldn’t be on top of his head. I also moved the right images of the championship teams down to give the text more room to breathe.

Screen shot 4

After considerations, from the sports information director, I needed to place the Lee University logo as well as other information in the poster. So this image is the result of those corrections. I sized down the “13 Record Setting Years” and moved to the upper right corner. I added in 2002-2014 in there as well. I also added a few more images for the poster and moved their athletics logo, which I use for much of their branding, down the lower right corner. The open area in the bottom right being where the accomplishments will go.

LU-Coach Yelton

Here is the final poster design. I usually import many of my Photoshop files into Adobe Indesign for any text layouts and adjustments I need to do, as well as pre-press concerns before going to print. I will poster the actual finished piece on our social media pages soon.

Tags: , , ,