Today we are talking partnerships. I describe this as anything that aligns with your brand to create synergistic work for a core audience. Recently i’ve found myself really aligning with brands, companies or organizations that resonate with your brand culture and services.
Many times i find myself reaching out to potential companies or brands that fit with Langfordesign. Sometimes those partnerships are already there in place. It could be that referral a business associate gave or client gave out.
Partnerships can mutually bring value all parties involved and extend each other’s brand reach. Ideally reaching a core audience that originally you couldn’t do on your own.
If you’re like me, you’re always in the mode of creating various ideas or concepts to adapt your personal or business brand to, what better way to gain a farther reach than to acquire strategic partners that can help you reach your short-term and long-term goals.
Anyone could be that next strategic partner. If you’re a marketing director, align yourself with someone that resonates with you and that you trust to produce your marketing campaigns. If you’re in Sports Information, look for that sponsor that aligns with the the culture of your athletics department, If you’re a business owner, find those that can truly compliment you on a personal and professional level.
When you do this, you create trust, build lasting relationships and really co-create great value for your target audience.